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May 2, 2013

Non-profit Website Design

by designbytracy

Vision 21 is an independent environmental sustainability non-profit organization in Gloucestershire, UK. They came in search of an update to their site and I gave them a completely new design on an open platform with areas to promote social media, encourage membership and donations, display an online calendar of events, and exhibit a portfolio of current projects.

This custom site was created in WordPress giving the client ultimate control and easy management without the need for ongoing maintenance costs. See my thoughts on using WordPress and why I think it’s a great platform for sites both big and small. Check out Vision21.org.uk to see all of the great work they are doing.

Custom Web Site Design

• full website design

• transfer of existing content to new domain

• WordPress introduction with site basics PDF

Vision21 Screenshot

Unique to this site: collapsible link sidebar, project portfolio, and informative homepage with call to action, calendar, twitter feed, project links, and recent news headlines.

Vision21 Home Page

Above are some snapshots of the new site on the WordPress platform. I’d love to hear your thoughts on this site…leave me a comment!

May 1, 2013

Author Website Design

by designbytracy

Jan Scarbrough is a romance author and needed a fresh start with her web site. It was so rewarding to give Jan a new look and style while updating her site on an open platform to share her book titles as well as a forum to begin a weekly blog. This custom site was created in WordPress giving the client ultimate control and easy management without the need for ongoing maintenance costs. See my thoughts on using WordPress and why I think it’s a great platform for sites both big and small. Check out JanScarbrough.com and find your next good read.

Custom Web Site Design

• full website design

• transfer of existing content at current domain

• WordPress introduction with site basics PDF

Jan Scarbrough Screenshot Display

Above are some snapshots of the new site on the WordPress platform. I’d love to hear your thoughts on this site…leave me a comment!

April 22, 2013

Summer Camp – Identity & Print Launch

by designbytracy

The client approached me to give them a look and style with a consistent presentation for their camp which recently changed names. The direction was “classic camp, outdoors, straightforward” and “adirondack meets Colorado.”

A name change can be tricky to say the least, but a strong launch with a bold, consistent brand style is a must for success! To accomplish this, I created a brand board with their new logo as the primary element to establish a color palette, supporting artwork, typography, and an array of brand elements. This translated into a Style Guide document which they can now use for their own direction to keep a cohesive brand presentation.

Mapleridge Ranch Brand Board

This brand is a representation of the idyllic summer camp. With horseback riding, bunk rooms, and bonfires, what’s not to love? My mind kept focusing on the great memories to be forged for each and every camper and I wanted to give that visual experience to every parent and child who saw the poster or read the brochure. So, next up was to translate the newly created style into a few print pieces to launch the new name and style.

From the identity development came the print launch which came together beautifully. Each piece tells the story of location, camp life, and a summer experience to remember for a lifetime!

Mapleridge Ranch Print Materials

October 5, 2012

tmDESIGNS – NEW Fall 2012 Design Collection

by designbytracy

The new tmDESIGNS Fall 2012 Collection is coming soon! Think color, pattern, and inspiration from other design sectors like fashion and home interiors. Get inspired with these spring and summer color palettes. Click here to let me know your favorite!

Be sure to follow me on twitter, facebook, and pinterest or subscribe to my feed to so you see the upcoming announcement!

August 11, 2012

Two Love Birds Unite – Wedding Invitation Package

by designbytracy

Rebecca came to me with her wedding theme and colors in need of a full stationery set to announce their upcoming wedding and invite family and friends. We created a beautiful set based on her ideas for hers and Jason’s special day.

Here’s where we started:
blackberry, blush, and gray
reception will be a lounge type atmosphere with lots of candles and branches
ceremony will be in the outdoor courtyard at the wedding venue, Cellar ONE

These were my initial concepts:

Rebecca chose the stunning bird concept,
and we created a full custom wedding invitation set, including:

Invitation with Outer Envelope
RSVP postcard or card with envelope
Information Card
Inner Band
Favor Tags

And, here’s the completed set!

Want to see more. Check out my Personal Stationery page.
I’d love to hear your thoughts on this design with a comment!

 

July 31, 2012

YumKid Blog Theme Design Package

by designbytracy

Rashmi at YumKid is an inspiring food blogger needing to update her site. It was super fun to give her a whole new style and look while giving her an open platform to display and promote her food, blog, and videos. Check out YumKid.com and search her 3 years of posting about food and delicious recipes shared with her kid.

Custom Blog Package

• Blog theme update for WordPress
• Favicon
• Social media avatars
• Twitter background
• Facebook header

Above are some snapshots of the blog and social media design elements. Visit these social media sites to see avatars and artwork and to learn more about Rashmi at YumKid.com!

FacebookTwitterBlog

I’d love to hear your thoughts on these designs…leave me a comment!

July 30, 2012

Why Personalized Gifts are Always in Style

by designbytracy

When buying gifts, many options are decent gifts, but often something still seems to be lacking. What is it that will put that special touch into the birthday present for your mom, or the anniversary gift for your husband, graduation gift for the neighbor. A personalized gift is the answer. Personalization can make the average thought into a meaningful and useful gift.

Of course, it’s the thought that counts, but why not personalize your next gift to make the recipient know you’re thinking especially of them. The personal touch eliminates any thoughts that you just picked up something on the way or pulled a box out of your special gift drawer at home.

When your gift is personalized and has a creative touch, it uniquely belongs to that individual. It will not be just another gift, but will be a memorable gift that stands the test of time. You’re sure to give something unique and special that no one else can just pick up and throw in a gift bag on the way.

So, why are personalized gifts always in style? They are each individually unique and memorable. A personalized gift turns the thought into a special gift that truly counts!

I love designing personal items that you can have for yourself or give as a gift because I can create something truly unique every time. It’s fun to see what colors and styles each individual likes and how you choose to interpret your personalize style into your own personal stationery, blog, phone case, and more! What do you love about custom personalized gifts?

June 29, 2012

Grand Reopening Flyer

by designbytracy

Something soft and light, yet bright and airy. This flyer design used to promote a Grand Reopening for Essence Lighting Gallery’s new showroom location was a hit. Saving it in a digital format made it easy to distribute via email and across social media platforms to spread the word and highlight new product offerings and collections.

Custom Grand Reopening Flyer Design

• Custom design
• JPEG and PDF file formats

 

Custom Grand Reopening Flyer

I’d love to hear your thoughts on these designs…leave me a comment!


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