I previously shared the full development for this brand from naming to logo and on through web and marketing materials. In looking back at my original post, I felt that I left out the basic foundation of the brand identity. So, here it is.
The brand board is the backbone on which all design elements flow forth. The logo is the main element and from there come many supporting elements, including colors, typography, accents, artwork, etc. It is from this brand board that functional pieces can be designed.
A large part of the design process poking around to find inspiration. I don’t design to follow a trend or match another style. I take a look at the big picture, then dive into the details and look into the background of the person, the company, or in this case, the local area for bits and pieces that come together in the end to create a unique, cohesive identity. This brand is a representation of a community and it’s people, tradition, heritage, character, and overall spirit.
From the identity development came the web site, social media elements, and print marketing materials. You can find my previous post about those here. I will also be sharing more about some recent product development for this brand soon.